Did you know that scrappy content is thriving? Meaning, as marketers, this is an opportunity for us to do more with less. So let’s get scrappy and creative!
During lockdowns, brands had a tough time creating fancy video content because of restrictions on gathering crews. This resulted in the emergence of rough and unedited content as a cool new trend. Ever since, the internet has been hooked on this approach, and brands are pushing the limits. This trend is especially noticeable on social media. Even with tight budgets, unedited content continues to be a hit and offers a chance for content teams on a shoestring budget. However, organizations that prioritize a polished look or worry about their professional image may have some reservations.
Here are some tips for you!
1. Scrappy content isn't necessarily bad content. This approach allows social media managers to quickly leverage trends to generate significant engagement, all while showcasing a company's culture and sense of humor. It's a great way to attract employees.
2. B2B brands and agencies shouldn't feel excluded. While it may seem like this type of content is only for consumer-facing and "fun" brands, there is definitely room for exploration. Sharing behind-the-scenes or day-in-the-life content could be a good starting point, and considering the pain points you're trying to address can also help generate ideas.
3. Let your imagination roam free. Inspiration can come from anywhere, and this unpolished approach to content allows marketers to operate without restrictions. Utilize the assets and products you already have, such as a mascot or nail polish bottles, and there are no limits to how you can bring them to life. Just make sure to get approval from your boss before posting anything too outrageous.
